The term "Baby Boomer" refers to a person who was born during the post-World War II baby boom between 1946 and 1964. This generation is characterized by their large size, as there were many babies born in this time period due to an increase in birth rates after the war. Baby Boomers are often associated with a particular set of values and experiences that shaped their cultural, social, and political perspectives. They played a significant role in shaping American society during their lifetime, including major events such as civil rights movements, anti-war protests, and the women's movement. Today, many Baby Boomers are reaching retirement age and have a substantial impact on consumer markets, healthcare, and social policies.